The retail industry is more dynamic than ever, and retailers must continually evolve in order to succeed in the coming years. And the balance between creating showstopping consumer-centric communications while also delivering brilliant online retail systems is more important than ever.
We work with you across the entire retail lifecycle. Think of us as an extension of your marketing and distribution team, supporting your marketing strategy and ensuring your customers are wowed at every step of the process.
Our leading stock management system provides the ultimate transparency and flexibility that you’re looking for. Online tracking? You’ve got it. The very best pick and pack solutions? You bet! Scalable and ecommerce friendly—with WooCommerce and Shopify support? Well, obviously!
And when it comes to creating beautiful, vibrant consumer communications, we’re the whole package. From branded print assets, to targeted EDMs, to dazzling signage—and even to uniforms, we have everything it takes to maximise customer engagement and increase meaningful connections with your audience.
Let us help you evolve your retail experience—your customers will thank you.
case study
Baby Bunting
Retail solutions taking the biggest of baby steps
For almost 40 years, Baby Bunting has been Australia’s one-stop-baby-shop. From a small family-owned business to Australia’s largest specialty nursery retailer—with 56 national superstores, 700 employees, and an 11,000 square metre warehouse in Melbourne—this is a business that has gone from strength to strength. And we were there to take them to the next level.
Challenge accepted
Like many industries, the shifting expectations of consumers has altered the landscape of retail. Once feared to be the great apocalypse, we are now seeing a retail renaissance, powered by smart and delightful experiences that are delivering on these changing needs.
And while the Baby Bunting purpose of supporting new and expecting parents through their journey has not changed—the way in which new parents shop and engage with the brand has changed dramatically.
To respond to this changing landscape, Baby Bunting required their own personal evolution. The once modern brand was feeling less relevant to a more demanding audience. We needed to work with them to bring their communications back in line with customer expectations, reduce labour intensive activities and deliver their brand efficiently and effectively.
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Company Name Baby Bunting
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Industry Retail
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Size 50 Stores
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Relevant services Print
Uniform
Rothfield Connect
Distribution
Inventory Management
Solution, delivered
Baby Bunting needed a reliable provider to help their business stay cost effective and consumer-relevant—and we worked closely with them to roll out their refreshed and reenergised brand throughout their entire brand ecosystem.
This included point of sale solutions that drastically reduced the time and labour spent on floor, compact fabric displays and flexible, multi-messaging solutions. It also included logistics solutions such as online order fulfilment, consumables, campaign work and kit packing.
No detail was spared—with high quality, pride-inducing staff uniforms and an effective web to print system.
To ensure ease and consistency, our online management platform Rothfield Connect provided a centralised system for managing marketing collateral, making it even simpler to connect with their customers.
The results
Baby Bunting may be the one-stop-shop for parents—but we’ve become the one-stop-shop for Baby Bunting. We work responsively across their business to ensure they have everything they need, where and when they need it. And with a single, central point of contact—containing a multitude of offerings—they can be sure that every request is satisfied.
Our phenomenal speed to market and deep knowledge of the complex requirements of the multi-store retail space has been an asset to the Baby Bunting business. Our ability to work across various departments allows us to provide tailored support while ensuring brand consistency is maintained and supported.
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