It may be a bold statement, but we think the right print and digital solutions can have an enormous impact on the outcomes and effectiveness of pharmaceutical and healthcare businesses.
We’ve been working with the pharmaceutical and healthcare industries for years, and have gained a unique understanding of the products and quality systems your business really needs.
We also understand the technical requirements of your business. We value strict quality control, total visibility and adherence to strict supply chain compliance regulations. Our Rothfield Connect platform will help you track and manage your B2B and consumer sampling process and stock levels, while also giving you access to all your labelling, packaging and marketing template assets.
And our team is there for you every step of the way. We have an industry experienced Account Management team that will offer you guidance, advice and omni-channel marketing support.
Help us advance your systems, so you can get back to advancing healthcare.
The right medicine for a vital business
With Australia’s ageing population and positive community attitudes towards health and wellbeing, the pharmacy industry is positioned for growth. And following a significant business merger, TerryWhite Chemmart—one of Australia’s leading retail pharmacy networks—needed a more streamlined system to continue to lead the charge in delivering frontline healthcare.
As a result of the 2016 merger, TerryWhite Chemmart is now the largest pharmacy group in Australia, with more than 450 community pharmacies across Australia. But to survive in the current climate the business needed to evolve, diversify and adapt to meet new challenges and stay relevant.
Our immediate challenge was to consolidate their marketing material from a number of warehouse spaces to our built-for-purpose location at Rothfield. Additionally, they required a centralised supplier to produce, store and distribute their marketing and point of sale (POS) materials, across their huge network of stores. We had the expertise, knowledge and facilities to fill their prescription.
Company Name TerryWhite Chemmart
Industry Retail Pharmaceutical
Size 450 Outlets
We provided a holistic end-to-end solution to TWC—from the production of 17 marketing campaigns per year—comprising retail catalogues, flyers and associated POS—for their entire 400+ network of stores, to the pick and packing of the associated kits—in some instances up to 60 products per kit.
Our services and facilities were more than capable of handling the substantial quantity of materials required for such a wide network—with up to 1,600,000 catalogues and 100,000 flyers produced every campaign.
Beyond campaign related materials, we were also essential in producing complementary POS items and marketing materials with the inbuilt capacity to store them securely and deliver them on demand—with the added benefit of Rothfield Connect to effectively manage and control all produced and stored materials.
The TWC business has seen significant financial growth in recent periods and we’ve been there every step of the way to support their brand and business. Through a centralised alignment of merchandising and marketing—and enhancements in operational efficiencies, courtesy of our dedicated and personalised Rothfield Connect platform—we’ve ensured their brand operations and recognition goes from strength to strength.
The platform has allowed TWC to directly interact with their essential materials through the online catalogue, speeding up the ordering process and ensuring stores have access to every POS campaign. Additionally, every single store in the 400+ network has access to direct ordering—making the process simple and efficient. We also alleviated the delivery deadline dread—at the click of a button our team picks, packs and dispatches orders within 24 hours—the majority within the same day.
Finally, central to the Rothfield experience is the dedicated and above-and-beyond account management we provide every client. We have become a valued partner, sharing the commitment to growing brand success and smashing KPIs.
"Our network expects a simple and efficient process to ensure campaigns are delivered quickly to market. Rothfield are seamlessly integrated into our campaign processes working with internal teams and our supplier partners. They have proven to meet challenging deadlines and helped our brand grow. Their agile and commercial approach adds significant value to our business." Janice Hoogeveen
Group Marketing Manager