Creative ideas for QR code marketing
QR codes appear within direct mail campaigns and on movie posters, business cards and more. Marketers can use them creatively across different platforms and media to communicate and exchange information.
Business cards: Rather than overloading your business card with information, keep things minimal and let a QR code lead people to a website, digital portfolio, LinkedIn, Twitter, etc.
Scavenger hunts: Scavenger hunts are fun and engaging, and QR codes can be the key for destination marketing, sending people to places they might not otherwise go. Opening a new retail location or restaurant? Send people directly to it!
Labels: A QR code on a product label can enhance the consumer experience by providing access to exclusive digital content or redirecting them to a web page where they can learn (and buy) more. For example, Malibu Rum implemented ‘smart’ labelling using QR codes to direct customers to the ‘Malibu Games’, an interactive mobile game giving people the chance to win Malibu merchandise and unlock drink recipes.
Storefront displays: It is unlikely that your retail business is open 24/7, but a QR code on the door or window can keep the sales rolling in after you’ve left for the day. Turn a potential lost sale into an online sale with the bonus of customer contact information.
Promotions and discounts: Discounts that are specific to a QR code on advertisements may encourage new people to try your business. You can extend this strategy by turning the discount into a “retweet” to have people share it with their followers and expand your reach.
Authenticity: Fashion brands such as Diesel, Ralph Lauren, and Nike incorporate QR codes into products to protect consumers from purchasing counterfeit merchandise. The QR code is easily accessible for quick verification and captures product specific information such as the part number, manufacture date, origin, product name, batch number and more.
Promote Events: Savvy hotels and event operators can integrate QR codes on event flyers and brochures, allowing guests to quickly register for events that save to their calendar. The marketing team also benefits as they can add features like name and email address to retarget customers when similar events occur.