The FMCG sector is one of the most fast-paced, volatile and toughest categories to succeed in. Competition is fierce and the fight for share of mind, and share of wallet, has never been more challenging than today.
Some consider FMCG the birthplace of brand—and we know how important your brand is within your market and how critical it is to maintain its integrity. That’s where our state-of-the-art online platform Rothfield Connect really shines.
This is an innovative system offering outstanding speed to market; labelling, packaging and dynamic marketing templates; and omnichannel marketing support for your business. Every piece of collateral, every touchpoint always communicating on-brand and on-target.
Our brilliant team support will also be a valuable asset to your brand. Our industry experienced account management team are fluent in FMCG. And with access to best-in-class manufacturing and print facilities both locally and globally, you can be confident that you’re getting the best result, for the best price.
And of course, all your B2B and consumer sampling—and those ever-popular gift with purchase pack—needs are expertly handled and beautifully deployed.
Find out how we can give you brand-bang for your business-buck.
case study
Australian Vintage
The vineyard is just the beginning for FMCG success
Home to dynamic and award-winning wine brands such as McGuigan Wines, Tempus Two, Nepenthe & Barossa Valley Wine Company, Australian Vintage has been producing outstanding and innovative wines for wine lovers around the world for almost 30 years. We needed to match their expertise and passion in the vineyard with our expertise in packaging, marketing and distribution.
Challenge accepted
Australian FMCG suppliers and retailers are facing unprecedented change as they adapt to meet consumer expectations. And as a business at the forefront of the Australian wine industry—crushing approximately 7% of total Australian annual production—Australian Vintage required support to meet the demands of these changes.
In addition to a centralised ordering system for the point of sale materials, Australian Vintage also needed a strong partner for all their print and promotional reactive orders—and a partner with efficient and effective distribution capabilities. Enter, Rothfield.
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Company Name Australian Vintage
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Industry FMCG
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Size 4 brands
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Relevant services Print
Promo
Inventory Management
Distribution
Rothfield Connect
Solution, delivered
We know the importance of point of sale to FMCG—and our dedicated print and project management team delivers on every print need for Australian Vintage—from posters, to campaign goods, to glassware, to boxes.
With on-the-ground teams in Melbourne and Sydney, we were able to provide responsive service and support to every aspect of their business. From managing their ‘gift with purchase’ campaigns to ensuring all materials are sent nationwide on time, and in pristine condition with our delivery and distribution solutions.
Rothfield Connect also served a critical function with a detailed and user-friendly catalogue, set up to assist sales managers with their orders quickly and efficiently. And with an inventory of items in our dedicated warehouse ready to send across the country—we are able to ensure every wine lover in Australia has a reason to celebrate.
The results
Great wine may start in the vineyard—but great wine marketing and distribution starts with us.
Our continuing partnership is critical to the success and efficiency of the fully-integrated wine business model at Australian Vintage—backed by the expertise and reliability of our dedicated account managers and strengthened by the powerful capabilities of our online platform.
Our expert production support for campaigns and point of sale items has resulted in beautiful and memorable work that resonates with wine lovers the world over. And the Australian Vintage team have realised the ongoing benefits of their bespoke, quick ordering system and the ability to monitor stock and consumption reporting.
"Rothfield are natural problem solvers and their attention to detail is second to none. They command high levels of trust and comfort from us here at AVL. The entire team work together like a well-oiled machine and regularly go above and beyond to provide an exemplary service with a can-do attitude." Lee Mackie
Trade Marketing Manager
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