From store floor to front door
- Client
- Baby Bunting
- Industry
- Retail
- Network
- Stores across Australia and New Zealand
- Engagement
- Brand rollout, point of sale, uniforms, fulfilment and Rothfield Connect
One partner for the work behind the brand.
Baby Bunting helps parents navigate some of their most important purchases. Behind that customer experience is a broad set of practical requirements, from in-store displays and team uniforms to the fulfilment of online orders.
We bring those requirements together. Marketing, operations and store teams draw on one partnership for production, ordering and distribution, with Rothfield Connect providing the visibility and control to keep it all coordinated.
Deliverables
- Brand refresh rollout, point of sale and in-store ticketing
- Reusable fabric displays and flexible messaging formats
- Team uniforms
- Web-to-print ordering through Rothfield Connect
- Online order fulfilment, consumables and campaign kitting
- Inventory management and distribution
A new brand across a working retail network
When Baby Bunting refreshed its identity, the task extended well beyond new creative. Point of sale, signage and displays needed to change across the store network, while teams continued serving customers.
The rollout also needed to account for what came next. Materials that were difficult to update would create extra work with every campaign.
Our brief was to help translate the refreshed brand into practical store applications, with solutions that would make both the initial rollout and future updates easier to manage.
A new brand across a working retail network
When Baby Bunting refreshed its identity, the task extended well beyond new creative. Point of sale, signage and displays needed to change across the store network, while teams continued serving customers.
The rollout also needed to account for what came next. Materials that were difficult to update would create extra work with every campaign.
Our brief was to help translate the refreshed brand into practical store applications, with solutions that would make both the initial rollout and future updates easier to manage.
Designed around the people changing the floor
We built the rollout around how store teams use and update their materials.
New point-of-sale solutions reduced the time spent changing over the floor. Compact fabric displays made refreshes faster and could be reused. Flexible messaging formats allowed the same hardware to support successive campaigns.
Together, these changes created a cleaner, more consistent brand rollout while reducing the ongoing cost and effort of campaign execution.
We support in-store ticketing, point-of-sale materials and display formats that put the brand to work on the shop floor. Template Studio manages Baby Bunting’s store price-ticket artwork, using data uploads to generate tickets ready to print. Reusable fabric displays and flexible messaging formats help teams refresh campaigns without replacing the whole display.
Our support extends to team uniforms and everyday store consumables. Bringing these requirements into the same relationship gives marketing and operations teams a single point of contact across a wider range of store needs.
We manage online order fulfilment, campaign kitting and kit packing, supported by inventory management and distribution. These services connect the production of materials with the practical work of preparing and dispatching them.
Clearer ordering and oversight
Rothfield Connect gives Baby Bunting a centralised system for marketing collateral. Store teams order through web-to-print, while head office maintains control of the brand and visibility across ordering and inventory.
Requests previously managed through emails and spreadsheets move through one platform, giving teams a shared view of activity.
Alongside Connect, Template Studio supports store price-ticket production, turning uploaded data into artwork ready for print. These tools make the everyday work behind the retail network easier to coordinate.
Key takeaways
- One partnership supports POS, uniforms, fulfilment and campaign kitting.
- The brand refresh combined consistent presentation with easier store updates.
- Reusable displays and flexible messaging formats support ongoing campaigns.
- Rothfield Connect centralises collateral ordering and inventory visibility.
Bring your retail brand together
Talk to us about production, fulfilment and technology for your retail network.