When every local promotion needs head office approval, opportunities can pass. We look at how clear responsibilities and practical tools can give local teams room to respond to their communities while keeping the brand consistent.
Our industry is growing rapidly
Systems, channels and delivery modes are changing at warp speed.
Stay on top of it all with our Amplified Ambition series. Hear from our experts and special guests as they debunk myths and develop solutions to make your job easier and turn ambition into marketing power.
Managing a long list of marketing suppliers can cost more than the quotes suggest. We look at when consolidation makes sense, and how closer supplier relationships can reduce the work involved in getting campaigns delivered.
Your biggest customer may soon ask for emissions data you can’t easily provide. We look at what climate reporting means for your marketing supply chain, and how better data can help buyers before they place an order.