The procurement engine powering The Coffee Club
- Client
- Coffee Club
- Industry
- Franchise QSR
- Network
- 300+ stores, AU & NZ
- Engagement
- Merch, POS & Rothfield Connect
Behind every successful franchise network is an operation that customers never see.
For The Coffee Club, one of Australia’s leading café brands, every menu launch, promotional campaign, uniform rollout and store order relies on a marketing procurement program capable of delivering consistently across hundreds of locations throughout Australia.
Rothfield brings that program together through a single integrated partnership. From print and wide format through to uniforms, branded merchandise, local area marketing, warehousing and national distribution, we manage the entire marketing supply chain—supported by Rothfield Connect.
Rather than coordinating multiple suppliers across multiple categories, The Coffee Club works with one accountable partner, giving its marketing team greater control, franchisees a simpler ordering experience, and every store confidence that what they need will arrive on time.
Our partnership includes:
- National campaign roll outs
- Menu launches and point-of-sale production
- Wide format signage
- Branded merchandise
- Team uniforms
- Store procurement
- Local area marketing (LAM)
- Warehousing, kitting and national distribution
- Rothfield Connect StoreFront ordering and held stock
One launch. Hundreds of stores. One deadline.
Menu launches are among the most complex and time-critical campaigns across the franchise network. Every launch requires menus, point-of-sale material, window graphics, wide format signage and supporting collateral to arrive at every location before the campaign goes live.
Rothfield manages the entire production and logistics process—from procurement and print management through to quality assurance, store-specific kitting and national distribution from our warehouse.
Every store receives a complete kit, packed specifically for its location and format, ready for installation. Marketing gains confidence that every component is accounted for, while franchisees receive everything they need in a single delivery.
When hundreds of stores are launching simultaneously, execution matters just as much as creativity.
Beyond campaign execution
As The Coffee Club’s marketing procurement partner, Rothfield develops, sources and manages branded merchandise, team uniforms and selected operational store items—creating a consistent brand experience across every touchpoint.
From retail-quality caps, graphic tees and diner mugs through to keyrings and promotional merchandise, every product is developed to reflect the strength of the brand while benefiting from consolidated procurement, supplier management and freight efficiencies.
The result is a simpler, more connected supply chain with fewer vendors, greater consistency and a single point of accountability.
Connected through Rothfield Connect
Franchisees access StoreFront to order uniforms, merchandise and approved store items in store-level quantities, eliminating manual ordering and reducing reliance on head office.
Smart Stock ensures core product lines are held in our warehouse, allowing replenishment orders to be dispatched in days rather than waiting on new production.
Local area marketing is managed through brand-locked templates, enabling individual stores to personalise approved artwork for community campaigns and local promotions while maintaining complete brand consistency across the network.
The result is a franchise system that can move quickly at a local level without compromising national brand standards.
"Rothfield’s responsiveness, expertise and commitment to excellence have made them a trusted extension of our team — and a key contributor to our success.”
Nikki Price General Manager of Marketing and Product, Minor DKL
