Bringing a bold new identity to life
- Client
- Vics Meat
- Industry
- F&B
- Network
- Australia Wide
- Engagement
- Packaging and Merch
From brand refresh to real-world execution
When Vic’s Meats introduced a refreshed identity and bold new colour palette, the challenge was ensuring it translated consistently across a diverse range of physical applications.
Working closely with Vic’s Meats and its brand agency, Rothfield helped bring the new identity to life across packaging and branded materials — balancing creative intent with the practical requirements of production, functionality and consistency.
Consistency across every touchpoint
A new identity can look perfect on screen. The real test comes when it needs to work across different materials, formats and production methods.
For Vic’s Meats, that meant maintaining the strength and consistency of its new visual identity across everything from food packaging and spice tins to butcher paper, totes, bottles and pouches.
Colour was particularly important. With a vibrant palette at the heart of the refreshed brand, careful colour control was required to maintain consistency and visual impact across the range.
Rothfield worked through briefing, design development, sampling and production to help translate the new identity across a broad range of applications.
Packaging concepts were developed and sampled to balance functionality with the visual requirements of the refreshed brand.
Careful colour control helped maintain the integrity of Vic’s Meats’ distinctive new palette across different materials and production processes.
The refreshed identity was applied across frozen food and lasagne boxes, ready-to-go kits, spice tins, totes, butcher paper, bottles, jars and pouches.
Key takeaways
One partner for rollout
A coordinated approach across design development, sampling and production.
Consistency at scale
Colour and brand details managed carefully across multiple formats and materials.
Built for the real world
Packaging designed to balance visual impact with practical functionality.
A connected brand experience
A refreshed identity carried consistently across a broad range of customer touchpoints.
Bring your brand to life across every touchpoint
Connect design, sourcing and production with one partner to deliver your brand consistently in the real world.