Insight IQ
Insight IQ transforms Rothfield Connect data into reports, decisions and actions so you can make better decisions today.
Fast moving production and campaigns means it's easy to lose site.
Work and approvals occur over many different channels. Rothfield Connect’s Measure modules let you track it all.
With visibility and control over spend, stock and performance, you can safeguard campaigns, check progress, anticipate trends and prevent issues.
Smart Stock
Smart Stock gives real-time views of stock across all locations and networks. No more duplicated orders or wasted stock, no more stalled campaigns.
Trusted by leading brands
Insight IQ
Insight IQ is an intelligent system that turns Rothfield Connect module data into real-time dashboards.
Insight IQ shows what’s happening across your marketing operations with crystal-clear visibility over spend, stock, usage and performance.
Give your procurement and marketing teams the power to spot trends, track spend, measure performance and make better decisions.
Insight IQ features
Quantify your marketing operations with Insight IQ.
Here’s what you get.
Custom dashboards
Tailor data views for marketing, procurement or finance teams. Include personalised metrics and KPIs.
Live data
Track live usage and performance across all your Rothfield Connect modules.
Multi-format reports
Download insights in multiple formats for leadership presentations or finance reviews.
Performance benchmarks
Compare current assets and insights with KPIs and past campaign data to improve and find new opportunities.
Visual intelligence
Get a grip on trends and anomalies. Take action before problems arise, or get ahead of the competition, with easy to understand heatmaps, alerts and interactive graphs.
Track regional spend by cost centre
Insight IQ gives granular visibility into how different teams and regions manage budgets. The benefit: better resource allocation.
Smart Stock
Sometimes, you can lose visibility when products enter the warehouse. When stock levels aren’t clear, items can run out without warning. Teams don’t know what’s available, and campaigns are delayed waiting for items to replenish.Smart Stock solves the problem by showing the marketing inventory you have, where it is and when it’s low.
Smart Stock gives a clear view of stock across all locations, so your campaigns won’t stall waiting for materials or reorders.
Smart Stock features
Smart Stock tells you what’s in stock and what’s coming next.
Here’s what you get.
Live inventory visibility
See in real time what’s in stock and where it’s stored.
Automated replenishment alerts
Know when to reorder before stock runs out.
Campaign allocation
Reserve inventory for specific campaigns or stores.
Clear reporting
With valuable stock data and analytics at your fingertips, marketing and procurement teams can move quickly and plan ahead.
Fast fulfilment
Get campaigns moving faster with pre-allocated inventory.
Good for the environment
Smart Stock eliminates duplicate and unnecessary orders, which means less stock is wasted.
Why do marketing teams love our
Measure modules?
Because they see everything and waste nothing.
Up to
100%
visibility over spend, stock and usage across all modules and locations.
Real-time
dashboards for spend, stock, usage and performance.
Up to
50%
less time spent generating reports for leadership and finance.
Case study
Measure modules in action
Built into Rothfield Connect
Insight IQ and Smart Stock are part of Rothfield Connect, your central brand platform for procurement, logistics and governance.
Rothfield Connect offers modules for sharing assets, managing logistics, brand integrity and workflow tracking.
Flexibility is the Connect superpower. Choose only the modules you need.
Create
Store assets and create templates to share across teams.
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Asset Cloud
One smart library for your entire brand -
Template Studio
Fewer requests, faster campaigns
Approve
Manage approvals and inventories with ease.
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Loop
Real-time proofing -
Flow Track
Approvals without guesswork
Order
Protect your brand with consistent delivery.
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Store Front
Branded ordering, central control -
Job Flow
End-to-end workflow tracking
Measure
Track all moving parts for momentum now and in the future.
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Insight IQ
Turn data into decisions -
Smart Stock
Live, multi-site inventory