Care at the counter. Care behind the scenes.
- Client
- TerryWhite Chemmart
- Industry
- Retail pharmacy
- Network
- 600+ community pharmacies across Australia
- Engagement
- Marketing production, warehousing, national distribution and Rothfield Connect
A national network. A connected approach to marketing.
Behind every TerryWhite Chemmart campaign is a substantial coordination task: producing the right materials, managing stock and getting it where it needs to be.
For more than two decades, we’ve worked as an extension of TerryWhite Chemmart’s marketing team. Our role brings production, warehousing and distribution together, with Rothfield Connect giving pharmacies access to approved materials and head office visibility across the network.
It’s practical support for a brand built on care.
Deliverables
- Catalogue and flyer production
- Point-of-sale and in-store collateral
- Centralised warehousing and stock management
- National campaign distribution
- Online ordering through Rothfield Connect
- Campaign reporting and spend visibility
Bringing a national marketing operation together
Our partnership began with a clear need: bring marketing materials held across fragmented third-party storage into one coordinated operation.
For a national pharmacy network, that fragmentation made stock, versions and costs harder to manage. Head office needed a clearer view of available materials and a reliable way to get them into pharmacies.
We consolidated those materials into our purpose-built facility, creating a single, secure location for storage and dispatch. That move reduced costs, improved version control and established one source of truth for stock.
An extension of the marketing team
From that foundation, our role grew into a centralised production function supporting TerryWhite Chemmart’s campaign activity.
We work with internal teams and supplier partners to coordinate production and distribution around network deadlines. Catalogues, flyers and in-store materials move through a connected process, supported by warehousing that keeps complementary collateral ready to deploy.
The result is a marketing operation with the capacity to handle national campaign volumes and the flexibility to respond to individual pharmacy needs.
The scale to support a national campaign. The flexibility to handle a local request.
We produce up to 1.6 million catalogues and 100,000 flyers per campaign, alongside point-of-sale and in-store collateral. Production is coordinated around network deadlines, supporting more than 17 campaigns each year.
Our purpose-built facility provides secure storage for marketing materials, with stock ready for dispatch on demand. National distribution supports campaign delivery across metropolitan and regional locations, connecting central production with local pharmacies.
Individual pharmacies need flexibility within a consistent national brand. That can mean a one-off POS run, a regional campaign variant or a time-sensitive reorder. Our production and fulfilment capability supports these requirements alongside the wider campaign schedule.
Easier for pharmacies. Clearer for head office.
Coordinating a national network takes more than production capacity. It also takes a straightforward way to order materials, track activity and understand spend.
Rothfield Connect brings that visibility and access together.
For pharmacy teams, the self-service portal provides access to approved POS, marketing materials and reorders. Teams can find what they need without routing every request through head office, helping them stay focused on their customers.
For head office, Connect provides live reporting on production, stock, movement and costs. Campaign tracking and network-wide spend visibility give marketing and procurement teams the information they need to manage activity with confidence.
Approved materials, within reach
A simpler way for pharmacy teams to access and reorder the materials they need, with brand consistency built into the process.
“Our network expects a simple and efficient process to ensure campaigns are delivered quickly to market. Rothfield are seamlessly integrated into our campaign processes working with internal teams and our supplier partners. They have proven to meet challenging deadlines and helped our brand grow. Their agile and commercial approach adds significant value to our business.”
Janice Hoogeveen General Manager - Marketing & Retail Media
Bring your network marketing together
Connect production, ordering and distribution around the needs of your network.